Strongly experienced across financial, natural health, cosmetic surgery, travel, Christian publishing and Christian counselling sectors, Dave also consulted for the premier direct response agency, Conversion Rate Experts for two years up until summer 2011 where he hugely enjoyed helping their clients get bigger wins.
A practising Christian since 1984 Dave is also author of the book “How to Unlock God’s Big Plan For Your Life.” and is married with four children. Today he provides direct response copywriting services and runs Godsbigplanforyourlife.com.
How Dave writes…
First, the big idea in your headline must hook and resonate with prospects or you are stuffed.
Stop readers, intrigue them, get them to read the next line. Line by line, all the way to the close.
Even though these pieces below may seem quite bold, most of them are actually ‘indirect’ intrigue style headlines and leads (long form copy style). They are great when used for sophisticated audiences wary of being sold anything).
The goal with these type of leads is to get readers to think “Wow, never seen anything like this before…hmm, better have a closer look because this seems new and important.” thereby drawing them into the story. Do that and you are on your way to copy that converts well.
Have a look at a few of these pieces below (financial, health, real estate, prepper, magazine display, Christian etc) and if you need to speak call +44 (0) 1524 844 020 for a friendly chat with Dave about your direct response copy needs.
(ADVANCE NOTICE: Dave cannot take up every sales copy request he gets because of his commitment to current copy projects)
Give Dave a call (click to call on mobile) +44 (0) 1524 844 020 to be considered and discuss your sales letter or video sales letter project. Or use the quick contact form to the right (or below if on mobile).